Street Fight Daily: 01.26.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
BofA, Rivals Look to Get In on Groupon’s Game (Wall Street Journal)
Big banks, looking to drive cardholder use and scrounge up new revenue sources, are moving to out-Groupon Groupon by turning to deals services paid for by merchants and tailored based on customer activity. The latest entrant into the merchant-deals game is Bank of America Corp., which is testing a service with employees in North Carolina, South Carolina and Nevada that delivers merchant offers directly to users within their online bank accounts.
Tibbr Has a New Twist on Geolocation (ReadWriteWeb)
Perhaps the most unusual aspect of the new version of TIBCO’s enterprise social media tool tibbr is its geo-location service that checks in the location to you, rather than the other way around as Foursquare and Facebook Places.
Groupon Criticized For Literally Peddling Snake Oil (Atlantic Wire)
A complaint reviewed by the London-based Advertising Standards Authority scolded the Chicago-based deals site’s U.K. affiliate, MyCity Deal, for falsely promoting the effects of “Wrinkle Killer Snake Serum” that the ad copy said offered “temporary freeze-like effects on the face muscles” and “leaves the skin looking younger.”
Despite Cautious Forecast, Mobile, Online Video Double-Digit Ad Drivers (MediaPost)
Due to “maturity,” online ad revenue growth will slow in 2012, according to a new forecast from MagnaGlobal. Still, the Interpublic unit forecasts double-digit growth (up 10.9%), driven by three key digital areas, including paid search (+12.6%), online video (+22.4%), and mobile (+44.2%).
Survey: 33% of Urbanites Only Use Print YP for Local Lookups (ScreenWerk)
Greg Sterling: This may be very difficult for some to accept: recent survey data released by Market Authority indicate 33% of metro market consumers rely exclusively on print yellow pages for local business lookups. Counting those who say they use both print and online yellow pages, what the data above effectively mean is that more than 70% of respondents said they use print yellow pages.
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