Street Fight Daily: 01.19.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Foursquare Adds Restaurant Menus, What About Food Check Ins? (TechCrunch)
Less than a week after unveiling the Explore section of its website, Foursquare announced a nice addition — restaurant menus. The Foursquare mobile app has included an “Explore” tab for while now, but last week’s announcement marked its expansion into a full-blown city guide, personalized based on your check ins and those of your friends.
GoLocal24: Positioning Hyperlocal at the Top of The News Cycle (Local Onliner)
Launched last year, GoLocalProv is likely partially responsible for a decline of Belo’s Providence Journal website, which co-founder Josh Fenton says is down 30-40 percent since last summer. Local readers “have had a choice for the last 12 months. We’ve broken more news stories” -– quite a claim for such a small site, given the large newsroom that The Providence Journal has.
Everyblock Introduces Hyperlocal Event Listings (Everyblock Blog)
“You’ll now see an events calendar on your custom EveryBlock homepage. Click that, and you’ll see upcoming events near your followed places. You can browse by date and category (clean-up, garage sale, school meeting, etc.). All of this uses the same level of geographic granularity you’ve come to know and love on EveryBlock, so that you can see events happening near a given block, neighborhood or custom location.”
The Rocky Road To Mobile Coupon Redemption (Mediapost)
Steve Smith: My guess is that the road to mobile coupon redemption will require concerted effort at the end point of sale. In many ways the digital marketing industry has continued to defer this problem. There is a persistent mismatch between the kinds of businesses, technology and sensibilities that drive digital marketing and those that run local businesses.
Map-Out’s Technology Extends Mapping Capabilities to UGC (NetNewsCheck)
Cell Journalist and DoApp have rolled out a solution for geo-mapping user-generated content on mobile devices to provide location based news. The technology called Map-Out provides information from photos, videos and news stories submitted through DoApp’s Mobile Local News platform to be accessed from Cell Journalist’s news gathering platform.
Ness, The Restaurant Discovery App, Adds Crucial Mapping Feature (TechCrunch)
Eric Eldon: Ness uses machine learning technology, deriving results from a variety of social signals that you provide it from Facebook, Foursquare and Twitter, as well as your behavior and other data, to figure out which places you’ll like the most. The result is often what you’re hoping for —- suggestions for great places that you might not have seen on other restaurant discovery apps, or heard about anywhere else for that matter.
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