We spoke in-depth with 50 of local merchants over several months to find out about their business needs, their marketing viewpoints, and what drives them to choose hyperlocal content, commerce and technology options.
“The Local Merchant: Inside the Minds and Motivations of the Business Owners Driving a $43 Billion Advertising Market,” is a 49-page guidebook for understanding this market and winning their business. The report contains comprehensive resources, including:
• Testimonials and feedback from local merchants
• Case studies on hyperlocal campaigns
• Best practices on pitching to local merchants
• Data from hyperlocal merchants and other sources
Street Fight Insights conducts research and analysis on industry trends within hyperlocal marketing. Drawing on the direct experiences of participants in this dynamic ecosystem and powerful data from original and existing sources, its publications deliver the knowledge and best practices required to succeed.