December 2011 – Street Fight

Street Fight’s 10 Most Popular Stories of 2011

The Editors

Street Fight’s 10 Most Popular Stories of 2011

From Patch antics to Gannett’s Deal Chicken to a Flipboard hyperlocal how-to, here’s a look back at some of the Street Fight stories that really touched a nerve (at least as far as pageviews go) during our 8 1/2-month run. Hope you all have a happy new year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2012!

Alex’s Holiday Wishes for Hyperlocal

Alex Salkever

Alex’s Holiday Wishes for Hyperlocal

Personal Fight columnist Alex Salkever writes his list of what he wants to see in hyperlocal in the coming year: more “new, easy ways” for SMBs to get into the game. He’d also like to see Facebook build “an app to allow hyperlocals to build out truly robust offerings. Directories, collaborative content, editing, privileges – like a basic CMS but in the FB platform.”

Local Quotables: Crowley, Owens, Gallo, Cheong and more…

The Editors

Local Quotables: Crowley, Owens, Gallo, Cheong and more…

The quote of the week goes to the folks at Starboard Value LP, which owns a 4.5% stake in AOL and holds a seat on the board. In a letter to the company, Starboard went on the attack against AOL’s media business… with a pointed mention of Patch. The Batavian’s Howard Owens predicts Patch won’t survive 2012; journo Jane Stevens gets revolutionary; and Foursquare’s Dennis Crowley weighs in on Siri…

Doubling Down on SinglePlatform

Michael Fives

Doubling Down on SinglePlatform

Your average small business owner has a limited marketing budget and precious little time to spend on their online presence — those that do have the resources want to see short term, tangible returns on their investment. SinglePlatform, a one-stop shop for restaurants to build a digital presence, may have an inside track on finessing this elusive small business relationship…

Jane Stevens: The ‘Revolution’ of Social Media and Local News

Tom Grubisich

Jane Stevens: The ‘Revolution’ of Social Media and Local News

We know that news is being transformed by social media — the Facebook or Twitter effect, for short — but do we really understand that what’s happening, especially at the local level, can be, and maybe should be, a revolution? I borrow that potent description from journalist Jane Stevens, whom I recently caught up with to talk about how social media is transforming local…

AT&T Interactive VP: The Future of the Local Ad Stack

Steven Jacobs

AT&T Interactive VP: The Future of the Local Ad Stack

With a little over 1 billion in yearly revenues, AT&T Interactive, the offshoot of AT&T Inc. that handles its digital advertising efforts, has grown substantially, leveraging the massive sales network associated with the yellow pages print business to create a handful of digital advertising products with a deep roster of local advertisers…

Keeping Tabs: New LBS Apps Help Track Family, Friends

Asif Khan

Keeping Tabs: New LBS Apps Help Track Family, Friends

Location-based services have provided users with a wide range of capabilities, from exclusive access to special coupons and deals to discovering new stores via friends’ check-ins. But recently we’ve seen a new wave of LBS focused on allowing users to track one another…