Foursquare, Groupon: Square Has You in Its Crosshairs
Square is on a roll. The company is now handling $11 million in transactions each day. The majority of those transactions are coming from small businesses who love the simplicity of the system. Square is not the cheapest way to take credit cards but it is probably the fastest. And part of that roll is the announcement of customer loyalty programs wrapped into their existing POS platform…
Local Quotables: Gary Cowan, Patrick Kitano, Clara Shih and more…
The best words about and around the hyperlocal industry. Don’t dismiss local newspapers’ brand equity with audiences, says Ron Blevins from hyperlocal agency Novus. Datasphere’s Gary Cowan notes that hyperlocal news only exists because of some great software platforms; Jed Kleckner from Delivery.com brings out the environmental benefits of hyperlocal; and the Journal Register’s John […]
Street Fight Daily: 11.18.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp Files for $100 Million IPO (GigaOm)…
Major Newspaper Publishers Band Together On Social Shopping Portal (PaidContent)…
Patch Traffic Rides High on Local Elections and Hurricanes — But can a Drive-by Audience Be Enough? (Nieman Lab)…
#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’
At the Street Fight Summit last month, Fwix’s Darian Shirazi introduced the concept of “Location Search Optimization,” or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines…
Street Fight Daily: 11.17.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Daily-Deal Sites Stand to Get $100 Million in Holiday Sales (Bloomberg)…
How Apple’s Siri Could Destroy Local SEO (Entrepreneur)…
Paid Content – Income Source or Booby Trap? 5 Tips for Getting it Right
Last week, we alerted our readers that the Federal Trade Commission was cracking down paid endorsements and advertorials that appear as if they are objective news content. This week, we review some steps hyperlocal publishers can take to provide transparency between editorial content, and content paid for by advertisers…
Local Data DJs Can Spin Their Own Around Locationary’s ‘Saturn’
Locationary is now unveiling Saturn, its shiny new beta product referred to as a “Federated Data Exchange Platform.” I queried Ritchie recently about what the system can do, and how location-based startups can use it. Things get a little wonky here, but bear with us — Ritchie’s new release might actually have something for everyone…
Street Fight Daily: 11.16.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare’s Website Just Got a Lot More Useful (ReadWriteWeb)…
Despite Groupon’s Big IPO Pop, Most Flippers Lost Money (Business Insider)…
The Guardian’s n0tice Launches to the Public
The Guardian Media Group has publicly launched its newest endeavor in the world of open platform media, n0tice. Access to the community publishing platform, which has been in an invite-only beta since mid-October, is live, but community participation — i.e. posting to the network — will remain limited to select users for the time being, project lead and director of digital strategy at GMG Matt McAlister told Street Fight on Monday…
Case Study: How One Agency Helps National Brands Go Hyperlocal
It’s Ron Blevins’ goal to help agencies help brands navigate the world of hyperlocal media. As the vice president of digital strategy for Novus, an ad agency owned by conglomerate Omnicom that is focused solely on the local space, he has seen brands move from newspapers to hyperlocal sites, where they are finding more trust and loyalty — in some cases a 20% increase in ROI over national sites…
Pending IP Laws Could Squeeze Hyperlocal News Sites
Two new bills in Congress designed to combat rogue sites selling counterfeit goods or distributing copyright-infringing content (like movies) may put a squeeze on hyperlocal news sites, strangle innovation, and impede free speech and investment in start-ups, according to experts at Stanford University and the Electronic Frontier Foundation.
IAC’s Crowded Room: From ‘Check-in’ to ‘Might Go’
The new app aims to connect like-minded users based on the places they frequent, as well as the places and events that they “might go” to in the near future. As users check in to places and indicate where they’re thinking of going, the app matches them up with others nearby who could be compatible based on their own location habits and the information on their Facebook profiles.
Street Fight Daily: 11.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
25% of American Adults Use Location-Based Services (ReadWriteWeb)… Journal Register’s John Paton: Newspapers’ Digital Apostle (New York Times)…
Aggregation and Attribution: Giving Credit Where Credit Is Due
Threats by large media companies over aggregation of their content and this month’s highly profiled spat at the Poynter Institute over attribution highlight the perils that publishers face when they rely on third party content.