#SFS11 VIDEO: Survive and Thrive as a Standalone Hyperlocal | Street Fight


#SFS11 VIDEO: Survive and Thrive as a Standalone Hyperlocal

0 Comments 02 November 2011 by

On the first day of the Street Fight Summit in New York last week, our New News columnist Tom Grubisich moderated a panel about profitability and strategy featuring three successful hyperlocal entrepreneurs — Baristanet‘s Debra Galant, ARL Now‘s Scott Brodbeck, and The Alternative Press‘ Michael Shapiro.

The panelists spoke about their sites’ local authenticity, and their ties to the community — and how that in itself gives them a major business advantage over scaled networks of sites. Baristanet’s Galant said her site pulled in “well north of” $100,000 per year, and suggested that AOL’s Patch would be very happy if its sites had that kind of success. The three also talked about their advertising packages, the importance of quality journalism, and how the daily deals phenomenon was impacting indies.

The entire panel is presented in the video below:


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Local Merchant Report

Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.
Get your copy today!

Free eBook

How Mobile Location and Behavioral Context Skyrocket Conversion Rates: Location personas increase the value of ad inventories and give publishers a way to better target content. Learn how it works and improve your ROI now. Get the ebook produced by:
Download here

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

Why Local is the Future of Commerce

The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.

How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.


© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly