#SFS11 VIDEO: Survive and Thrive as a Standalone Hyperlocal | Street Fight

Video

#SFS11 VIDEO: Survive and Thrive as a Standalone Hyperlocal

0 Comments 02 November 2011 by

On the first day of the Street Fight Summit in New York last week, our New News columnist Tom Grubisich moderated a panel about profitability and strategy featuring three successful hyperlocal entrepreneurs — Baristanet‘s Debra Galant, ARL Now‘s Scott Brodbeck, and The Alternative Press‘ Michael Shapiro.

The panelists spoke about their sites’ local authenticity, and their ties to the community — and how that in itself gives them a major business advantage over scaled networks of sites. Baristanet’s Galant said her site pulled in “well north of” $100,000 per year, and suggested that AOL’s Patch would be very happy if its sites had that kind of success. The three also talked about their advertising packages, the importance of quality journalism, and how the daily deals phenomenon was impacting indies.

The entire panel is presented in the video below:

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly