November 2011 – Street Fight

Using Images to Spur Location-Based ‘Discovery’

David Hirschman

Using Images to Spur Location-Based ‘Discovery’

Trover’s co-founder and CEO, Jason Karas, likens the photo-sharing location-based service to people “leaving breadcrumbs” for one another — places to discover nearby, with notes to give context. Street Fight recently caught up with Karas to talk about how the app works, why Trover is different from other photo-sharing sites, and how the “discovery” space is evolving…

How to Run Hyperlocals that Make Money — An Email Mini-Debate

Rick Robinson

How to Run Hyperlocals that Make Money — An Email Mini-Debate

Recently the good folks at the American Press Institute asked if I’d help lead a discussion about “Strategies for Sustainable Hyperlocal Business Models.” So I did what I do best: ask other folks what they think. Here are some thoughts on the matter from Rick Blair, ex-CEO of Examiner.com, GoLocal24 co-founder Josh Fenton, Scot Brodbeck from ARL Now, Street Fight columnist Tom Grubisich and Street Fight CEO Laura Rich…

Foursquare Partners With Scoutmob to Syndicate Offers

Steven Jacobs

Foursquare Partners With Scoutmob to Syndicate Offers

This morning, deals site ScoutMob and location-based social network Foursquare have announced a partnership that will see the Atlanta-based company’s local deals distributed across Foursquare’s platform. 500 deals from Scoutmob’s thirteen markets will join offers from a handful of other sites like Groupon, Living Social, and Gilt City that are already on Foursquare…

Case Study: At Choice Hotels, a Check-In Consolidator is Key

Stephanie Miles

Case Study: At Choice Hotels, a Check-In Consolidator is Key

For nearly a year, Choice Hotels has been running a special offer that rewards members of its Choice Privileges program with 50 extra points each time they check-in on Foursquare, Facebook, or Gowalla at more than 1,500 participating properties. By partnering with Topguest, Choice has been able to use LBS to build customer engagement without worrying about managing the infrastructure that a large-scale program requires…

Loku CEO: Leveraging Data to Make Sense of Hyperlocal Search

Steven Jacobs

Loku CEO: Leveraging Data to Make Sense of Hyperlocal Search

In 2010, private equity manager-turned-entrepreneur Dan Street launched a two-year quest to create a search engine capable of synthesizing and analyzing the vast landscape of hyperlocal information. The result was Loku, a hyperlocal information hub that draws on big data tools to make sense of local search through dynamic analysis and a clean presentation of hyperlocal content…

The Legal Battle Brewing Over LBS and Privacy

Brian Dengler

The Legal Battle Brewing Over LBS and Privacy

Anxiety is rising over the use of location-based services as tools for advertising to consumers. Surveys suggest that consumers see value in LBS, but they are concerned about their privacy. This means LBS providers must walk a tightrope in providing both privacy options and value to consumers…

Why Hyperlocal Marketing Will Best Gamification

Brandon Hull

Why Hyperlocal Marketing Will Best Gamification

Hyperlocal marketing strategy and gamification both strive to accomplish the same purposes: attract new customers and drive increased customer-visit frequency. And yet one of these won’t be fueling marketing efforts just a couple years from now. In my mind, it’s hyperlocal that wins, while gamification, as defined and promoted today, disappears.

Patch, Others Seek Holiday Cheer Updating Tried and True Guides, Deals

Rick Robinson

Patch, Others Seek Holiday Cheer Updating Tried and True Guides, Deals

Holidays are a sparkling time to test out the effectiveness of one’s local penetration. And it seems Patch is going all in. I asked Mark Josephson, SVP of revenue, to talk about what Patch is pitching for the holiday (among other obvious questions). Turns out the network of local sites has a Ye Olde Fashioned Gift Guide of its own…