Groupon Backs Off Offering | Street Fight

Street Smart Moves

Groupon Backs Off Offering

2 Comments 09 September 2011 by

The best or biggest deal, assertion, investment or other strategy this week.

Who: Groupon

What: Pulling back on the IPO throttle

This week Groupon said it would cancel the roadshow for its long-touted IPO, which was set to take place this fall and will now be postponed indefinitely. One reason is that stock markets have been moving all over the place. But some are speculating that the Groupon frenzy is coming to an end, in part because the company is spending huge amounts of money to acquire customers, which isn’t a sustainable strategy. The company also bungled the early stages of its public offering, inventing new accounting metrics and drawing the scrutiny of the Securities and Exchange Commission. There are lessons in here for other companies hoping to go big fast, and cash out.

Street Smart Moves is published every Friday. If you have a vote for the single-best deal, assertion, investment or other strategy, let us know by Thursday. Read more Street Smart Moves here.

  • Macallan1962

    They are spending lots to acquire merchants.  How much are they really spending to acquire customers (ie consumers)?

    • Ritz

      And the writer forgot the part about how they are ripping off huge amounts from what few merchants they are acquiring. “Deals” in our area are for profoundly useless items these days. The ones who made the mistake of participating earlier are still paying the price. Literally.




Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Local Merchant Report

Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.
Get your copy today!

Free eBook

How Mobile Location and Behavioral Context Skyrocket Conversion Rates: Location personas increase the value of ad inventories and give publishers a way to better target content. Learn how it works and improve your ROI now. Get the ebook produced by:
Download here

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

Why Local is the Future of Commerce

The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.

How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly