Street Smart Moves

Groupon Backs Off Offering

2 Comments 09 September 2011 by

The best or biggest deal, assertion, investment or other strategy this week.

Who: Groupon

What: Pulling back on the IPO throttle

This week Groupon said it would cancel the roadshow for its long-touted IPO, which was set to take place this fall and will now be postponed indefinitely. One reason is that stock markets have been moving all over the place. But some are speculating that the Groupon frenzy is coming to an end, in part because the company is spending huge amounts of money to acquire customers, which isn’t a sustainable strategy. The company also bungled the early stages of its public offering, inventing new accounting metrics and drawing the scrutiny of the Securities and Exchange Commission. There are lessons in here for other companies hoping to go big fast, and cash out.

Street Smart Moves is published every Friday. If you have a vote for the single-best deal, assertion, investment or other strategy, let us know by Thursday. Read more Street Smart Moves here.

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  • Macallan1962

    They are spending lots to acquire merchants.  How much are they really spending to acquire customers (ie consumers)?

    • Ritz

      And the writer forgot the part about how they are ripping off huge amounts from what few merchants they are acquiring. “Deals” in our area are for profoundly useless items these days. The ones who made the mistake of participating earlier are still paying the price. Literally.

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