Street Fight Daily: 08.09.11 | Street Fight


Street Fight Daily: 08.09.11

0 Comments 09 August 2011 by

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Bloomspot has secured $40 million in new funding. The company focuses on offers from high-quality merchants looking to connect with their best customers and deepen loyalty. The offers they serve are highly tailored for specific interests and demographics. (TechCrunch)

In its quarterly earnings report, AOL said that Patch has added 44 towns to end Q2 in 846 towns and is on track to have about a 1,000 coverage areas by year’s end. (PaidContent)

Consumers view local online news sites as utilities, lacking entertaining design and production elements, according to a study from KnowDigital. The study also found that just reformatting or repurposing existing content assumes incorrectly that consumers want the same content in these digital environments as they do on TV or in print. (NetNewsCheck)

Live Nation Entertainment — the merged ticketing, promotions and agency conglomerate formed from Ticketmaster, Live Nation and Front Line Management — reported that it sold more than 422,000 offers via Groupon in the second quarter. (Mashable)

Location-based Q&A service Localmind has arrived on Android. The company is also working on several developments to appeal to business owners, who will soon be able to use Localmind to connect directly with their customers, or their potential customers, in real time. (TechCrunch)

A long profile of LivingSocial looks at the company’s founders, how the company pivoted to move into Groupon’s territory, plans for IPO, and the forward-looking prospects of the daily deals business. (Washington Post)

Get Street Fight Daily in your inbox! Subscribe to our newsletter.


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Local Merchant Report

Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.
Get your copy today!

Free eBook

How Mobile Location and Behavioral Context Skyrocket Conversion Rates: Location personas increase the value of ad inventories and give publishers a way to better target content. Learn how it works and improve your ROI now. Get the ebook produced by:
Download here

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

Why Local is the Future of Commerce

The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.

How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.


© 2014 Street Fight.

Powered by WordPress. Hosting by