A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Zaarly, which just launched an app for Android, connects buyers and sellers in a localized market place, reverse Craigslist-style, by allowing users to post what they’re looking for (beer, a massage, or an iPad), how much they’re willing to pay for said good or service, and how soon they need it. (TechCrunch)
AT&T Interactive has announced the formal launch of in-app local ads on its mobile ad network. The rollout will allow developers to target ads based on a user’s location and potentially earn more revenue from higher ad rates. (MediaPost)
If Foursquare can manage to make this marriage of location and deals work — and if it can somehow bring deal giant Groupon into the fold — the company might be able to justify the high hopes of its backers, writes Mathew Ingram The only potential dark clouds on the horizon now are Google and Facebook. (GigaOm)
Rocky Agarwal sees three key challenges with Foursquare deals: Confusion among the various deal types, competition with itself, and competition with the big guys. (TechCrunch)
Google has finally launched its Groupon-killer, Offers, in New York and San Francisco. The search giant’s version of daily deals has several advantages over Groupon and other competitors that could allow Google to become a big player in the deals industry. (Business Insider)
WhitePages.com has long been a resource for quickly looking up people and local businesses, even if all you have is a phone number. But now the company is taking a page from Foursquare, Groupon and Google Places with a new pair of hyperlocal initiatives. (MediaPost)