Yelp: Going Mobile | Street Fight

Street Smart Moves

Yelp: Going Mobile

0 Comments 01 July 2011 by

Street Smart Moves: The best or biggest deal, assertion, investment or other strategy this week.

Who: Yelp

Why: For taking on Groupon in the mobile space.

The next phase of growth for local deals will be mobile.  Groupon knows this, and so does Yelp, which today is rolling out Yelp Deals to its iPhone and Android apps.  An update to its mobile apps that is getting pushed out today will add a new deals icon to the app. —Techcrunch

No, we’re not talking about food trucks (though we do like them). Yelp is wisely leveraging one of its major strengths–its mobile popularity–to get up in Groupon’s grill. Yelp users regularly use its mobile features to decide where to eat, drink and shop when they’re out and about. (Several months ago, the company said that 35% of Yelp.com searches took places came from a mobile app.) Now they get instant info on nearby Yelp Deals as well, which should help boost sales and give the company more leverage with its local vendors. They’ll need it to fill up their inventory: Yelp launched the mobile deals in a dozen cities, trouncing Groupon’s handful–but they offer  a couple of deals a week rather than one every day. Yelp already has Yelp Special Offers (sales and non-flash deals) and Check-In Offers; this rounds out the trifecta.

Street Smart Moves is published every Friday. If you have a vote for the single-best deal, assertion, investment or other strategy, let us know by Thursday. Read more Street Smart Moves here.

Nov. 4th in NYC: Local in the City!
Click here to SAVE $500 thru Aug. 1st.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly