Street Fight Daily: 05.04.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
E-commerce giant eBay said in February that it is eying deals that more closely link the online and brick-and-mortar shopping experience. Hyperlocal has become a common phrase for the company as it targets firms that can connect shoppers to local merchants. (The Street)
AOL HuffPo is launching three new Patch sites geared towards Latino readership in Southern California by the end of the year. No decisions have apparently been made yet regarding which communities those sites will cover. (FishbowlLA)
“People love getting advertising that is applicable to them, and 90% of every dollar is spent offline within 10 miles of the home,” says Topix CEO Chris Tolles. “Great hyperlocal advertising works to connect consumers to applicable business where they live.” (The Next Web)
If you travel a lot and want to write about the things you did, or if you want good tips on travel, Gogobot is an excellent resource. Now the service is integrating with Facebook and Foursquare so that, if you give your permission, all of your location check-ins are automatically added to Gogobot. (TechCrunch)
With PeopleDeals, the more people that buy into a deal, the bigger the discount can get. The service can also be a more cost efficient tool when compared to traditional deal sites that usually take 50 percent of the profits from any deal. (Daily Deal Media)
Hyperlocal publishers need to seek funding, and quickly. They may just have to bite the bullet and admit they need support from big media, writes Joseph Stashko. (Thoughts on Media)
Alex Iskold, the CEO and founder of the social entertainment network GetGlue says the check-in is not dying. In fact, April is poised to be the biggest month for check-ins in the history of the company. (ReadWriteWeb)
Groupon rival BuyWithMe has acquired a daily deal site in the former’s home turf, Chicago, in order to expand its regional offering. With the acquisition of the group buying site, DealADayOnline (DADO), BuyWithMe will offer daily deals in 13 major cities across the United States. (TechCrunch)
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