A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Facebook is planning to introduce a new service called Deals, an effort to tap into the consumer frenzy over online discounts. With Deals, the social networking giant is entering a crowded market led by overnight sensations like Groupon and LivingSocial. (NYT/Bits)
Mobile advertising inventory still goes largely unfilled because the relevance and targeting isn’t that good. PlaceIQ sifts through tons of data about locations to give marketers a mini-zipcode-like profile of each block. (TechCrunch)
Even experts acknowledge a serious lack of hard data about the commercial power of location-based services. “There are none of the data and feedback mechanisms that businesses need in order to know that location-based services are a good idea.” (BBC News)
Allbritton Communications has relaunched local news site WJLA.com, which will pick up the local news coverage that TBD.com left behind when Allbritton ended that site’s hyperlocal news experiment in February. (NetNewsCheck)
Yipit has launched a hyperlocal feature for its deals aggregator, which now filters deals from over 480 sites based on the user’s location and preferences. (Yipit Blog)
The pairing of Yahoo with TV check-in service IntoNow could either be a big step for the next generation of Internet TV content and consumption — creating a GPS for television content — or a big step backwards. (ReadWriteWeb)
Bizzy plans to start running Facebook and Google ads that target the soon-to-be-defunct geo-social brand Whrrl’s 600,000-plus users. (Clickz)