Street Fight Daily: 04.26.11 | Street Fight


Street Fight Daily: 04.26.11

0 Comments 26 April 2011 by

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Facebook is planning to introduce a new service called Deals, an effort to tap into the consumer frenzy over online discounts. With Deals, the social networking giant is entering a crowded market led by overnight sensations like Groupon and LivingSocial. (NYT/Bits)

Mobile advertising inventory still goes largely unfilled because the relevance and targeting isn’t that good. PlaceIQ sifts through tons of data about locations to give marketers a mini-zipcode-like profile of each block. (TechCrunch)

Even experts acknowledge a serious lack of hard data about the commercial power of location-based services. “There are none of the data and feedback mechanisms that businesses need in order to know that location-based services are a good idea.” (BBC News)

Allbritton Communications has relaunched local news site, which will pick up the local news coverage that left behind when Allbritton ended that site’s hyperlocal news experiment in February. (NetNewsCheck)

Yipit has launched a hyperlocal feature for its deals aggregator, which now filters deals from over 480 sites based on the user’s location and preferences. (Yipit Blog)

The pairing of Yahoo with TV check-in service IntoNow could either be a big step for the next generation of Internet TV content and consumption — creating a GPS for television content — or a big step backwards. (ReadWriteWeb)

Bizzy plans to start running Facebook and Google ads that target the soon-to-be-defunct geo-social brand Whrrl’s 600,000-plus users. (Clickz)

Get Street Fight Daily in your inbox! Subscribe to our newsletter.


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Local Merchant Report

Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.
Get your copy today!

Free eBook

How Mobile Location and Behavioral Context Skyrocket Conversion Rates: Location personas increase the value of ad inventories and give publishers a way to better target content. Learn how it works and improve your ROI now. Get the ebook produced by:
Download here

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

Why Local is the Future of Commerce

The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.

How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.


© 2014 Street Fight.

Powered by WordPress. Hosting by