Street Fight Daily: 04.06.11 | Street Fight

Street Fight Daily: 04.06.11

Street Fight Daily: 04.06.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Hyperlocal network has often been frustrated by being lumped in with the so-called “content farms.” So, over the past year, it’s instituted a process to shore up the quality of its posts and contributors. (Paid Content)

As developers build rich layers of information atop location data, our understanding of the world is changing. Foursquare is the tip of the iceberg. The new wave of hyperlocal data is surging, writes Shane Snow. (Mashable)

The “Top 6″ local online companies in ad revenue have abundant local content — but none of it is news. Instead, the ads and associated shopping information are the content. (Poynter)

Poggled, a daily deals site that focuses on nightclub discounts, has just raised $5.6 million. Groupon investors and co-founders Eric Lefkofsky and Brad Keywell and New Enterprise Associates principal Tom Grossi are among the investors. (TechCrunch)

Groupon gets much of the credit for “making coupons cool again.” But it’s the smartphone, with its inherent social, geo and touch capabilities, that truly makes deals discoverable and relevant. (BIA Kelsey)

Dennis Crowley lists Google and Facebook as Foursquare’s immediate competitors, but it is not hard to see whose turf he is really encroaching on. Crowley was just five years old when Lonely Planet was founded. He envisages a future where tourists will explore cities through their mobile phones. (Guardian)

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